Land Of The Giants Gym™ earned the moniker “The Midwest MECCA Of Muscle” as the throwback gym with a soul which harkens back to the Golden Age of Power Bodybuilding, that honors the underground gyms of the past by having a vintage vibe mixed with the best modern technology.
More then just a gym, it’s an experience!
Land Of The Giants Gym™ wasn’t created by a corporation to sell one size fits all membership packages to millions of uncommitted consumers who are seeking the latest flavor of the week fitness spa.
Quite the contrary, Land Of The Giants Gym™ was created out of necessity by the owner to fill the void of hardcore gyms that was in part caused by the corporate take over and large scale homogenization of the fitness industry.
State Of The Soulless Fitness Industry
Chances are you’ve noticed that most gyms today don’t have any real history or for that matter even an identity. Most are nothing more than a flashy logo contrived by a slick corporate marketing department designed to simply sell franchises. They definitely don’t possess a soul because a soul isn’t something that a corporation can simply dream up and create out of thin air during a single boardroom branding meeting. It can’t be faked. It’s definitely not immediate. As with anything worthwhile in life, a soul is something that has to be earned over the course of a long lifetime.
Paint the machines and walls a truly nauseating eyeball searing combination of colors that are more fitting of a daycare facility and offer unlimited free donuts, that’s their identity.
They throw a bunch of leased equipment in a strip mall space so large that it has all the welcoming warmth and intimacy of an airport terminal…. and call it a gym. Here one day gone the next.
Have a question? Ask the young barista/manager behind the snicky snack counter and you’re told to call the 1-800 number on your membership card which is answered by a gent who can barely communicate in the English language with an accent so horrendous that it sounds like his tongue is permanently glued to the roof of his mouth, BUT, who is interestingly enough named “Michael”. Sound familiar?
Who We’re NOT
We’re NOT the place that shames members with sirens.
We’re NOT the place with the same equipment that you can buy from your local Wal-Mart or TV infomercials.
We’re NOT the place that kicks you out for working hard.
We’re NOT the place that stinks up the building giving away free pizza to make you fat.
We’re NOT the place with a sofa lounge where you can nap or relax while you read the paper.
We’re NOT the place that pretends to be everything to everyone.
We’re NOT the place that locks you into an automatic monthly billing cycle that you can only get out of by presenting a current copy of your death certificate.
Who We ARE
We ARE the gym where you can become stronger by picking up and putting down very heavy things.
We ARE the gym with members who rather than walking around like zombies with ear buds actually interact with each other and are willing to lend a spot or a word of encouragement while cheering you on in reaching your goals.
We ARE the gym with tens of thousands of pounds of weight and enough equipment to work every body part in any way imaginable.
We ARE the gym with an old soul. A gym that honors the past while training for the future. A gym of the kind which except for fewer than a very small handful left in the entire country, largely no longer exist, but are sorely needed.
We ARE the gym with a rich history that you can see, feel and experience and if you choose, you can become a part of it’s story and more importantly, its future.
Finally and most importantly, We ARE the gym where you can become a better healthier version of yourself!
We’re obviously not for everyone and we don’t pretend to be, we’re for those who are serious and we may be for you.
We are the few, the strong, the Giants!
We are, Land Of The Giants Gym™